This article originally appeared in Wealth Professional

Q Wealth Partners, a partnership of ambitious and entrepreneurial wealth managers, is California Dreamin’ after being named the official Canadian ambassador for this year’s Future Proof Festival in Huntington Beach.

The dynamic industry gathering, hosted by U.S.-based product studio Advisor Circle, takes place from September 10-13 and is expected to attract more than 3,000 attendees, including financial advisors, institutional investors, asset managers, fintech companies, and international media.

As official ambassadors of the event, Q Wealth Partners will host the Future Proof Canadian Lounge, also known as the “Q North” lounge. This venue will provide a gathering place exclusive to Canadian festival attendees to network, as well as exclusive content that explores similarities and differences between trends in the U.S. and the Canadian independent advisor space. Q-North guests will also have meet-and-greet opportunities and fireside chats with some of the festival’s prominent main stage speakers.

The event will feature a more than half-mile-long outdoor space featuring the latest innovations in investing, wealth management, fintech, pop culture, and the creative arts; unique brand activations and experiences; technology demos, investment-themed cooking demonstrations, musical performances, live art, and health and wellness classes.

Stephen Gasparek, Chief Marketing Officer & Executive Partner at Q Wealth Partners, said in a press release: “Our team was front row for the inaugural Future Proof Festival in 2022. From the moment we set foot on the ground, we knew something very special was happening. We became instant fans of what the Advisor Circle team were doing, and we wanted to figure out how to expand the reach to Canadians, specifically to advisors who are preparing for the future of our industry and want to connect with peers and partners that can help them along their journey.”

“The Canadian private wealth community is being modernized in almost every way, so it’s no surprise to me that Future Proof has and will continue to attract the best and brightest from our neighbors up north. However, we needed a partner who walks in their shoes every day to unlock deeper experiences,” Nyle Bayer, chief marketing officer at Advisor Circle, said in a press release.

Matt Middleton, CEO of Advisor Circle, added: “Q Wealth Partners is an incredibly dynamic firm in the Canadian private wealth space with a unique and powerful vision; as such, it was a natural decision to welcome them as official Canadian ambassadors for our festival.”