Shaun opens with a story he didn’t understand until adulthood: seven years old, a family reunion, seventy-five dollars’ worth of painted rocks, and a feeling he mistook for being about money for the next thirty years. It wasn’t about the money. It was about being noticed. That misreading shaped a career, and it took a long time to see.From there the conversation moves into the work of financial psychologists Brad Klontz, Charles Chaffin and Ted Klontz — specifically the idea of financial flashpoints. A flashpoint isn’t a belief; it’s an experience. The belief is what your brain made of it, usually before you had any context to judge it with. Those beliefs become money scripts, money scripts drive behaviour, and behaviour produces outcomes. The chain runs in one direction, and most of us only ever try to intervene at the last link.IN
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About Shaun Maslyk
Shaun is a Certified Financial Planner and Financial Behaviour Specialist who went and got a master’s in positive psychology from the University of Pennsylvania, largely because the financial planning tools kept answering the wrong question. He’s spent more than fifteen years across the table from business owners, professionals and families making money decisions, and four hundred episodes of YouPotential asking people what they were actually building.
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