What happens when a 22-year-old is told on his first day that the music he loves “won’t work” because there aren’t enough Black people in Canada to support it?Craig “Big C” Mannix spent the next 40 years proving them wrong—championing Wu-Tang Clan, Notorious B.I.G., Sean Paul, and an entire generation of Black Canadian artists while navigating a system that consistently tried to erase the culture it profited from.In this episode, Craig shares the raw truth about what it takes to protect art in a business that treats it like widgets—and why he believes the future belongs to smaller, more passionate companies that remember what music is actually for.
