
In this week’s episode, Shaun sits down with legendary marketer, author, and teacher Seth Godin to unpack his latest book, This Is Strategy, and explore the deeper forces that shape how we work, create, and connect. From why we chase status and fit in with “people like us,” to how our culture tricks us into debt, conformity, and mediocrity, Seth offers a powerful reframing of what it means to be strategic in a world full of noise.